77cx Privacy Policy — Data Protection & Your Rights in Pakistan

This Privacy Policy describes how 77cx ("we," "us," "the Platform") collects, uses, stores and protects the personal information of players who register and use the 77cx website at 77cx.ws. It applies to all Pakistani players and to all products and services available on the 77cx platform, including sports betting, cricket and PSL markets, poker, Andar Bahar, card games, virtual sports and all associated account and payment features.

77cx is committed to handling your personal data responsibly. We understand that handing over your CNIC number, mobile number and payment details to an online platform requires trust, and we take that trust seriously. This policy has been written to be as clear and direct as possible — we want every Pakistani player using 77cx to understand exactly what happens with their information, not to feel like they need a lawyer to read their own privacy rights.

This Privacy Policy should be read alongside the Terms and Conditions and the Responsible Gaming policy. Together, these three documents govern your relationship with 77cx. If there is any conflict between this policy and the Terms and Conditions on a privacy-related matter, this Privacy Policy takes precedence.

By creating a 77cx account and using the platform, you confirm that you have read this Privacy Policy and consent to the collection and use of your personal data as described herein. If you do not agree with any part of this policy, please do not create or continue to use a 77cx account.

77cx collects personal data in three broad ways: information you provide directly during registration and account use, information generated automatically by your use of the platform, and information received from third-party service providers such as payment processors. Here is a clear breakdown of what falls into each category:

77cx does not collect sensitive personal data such as biometric information, religious beliefs, political opinions or health records. Where identity documents are submitted for KYC verification, they are stored securely, accessed only by authorised compliance staff, and deleted or anonymised once verification is complete and retention obligations are satisfied.

Every piece of data 77cx collects serves a specific, legitimate purpose. We do not collect information speculatively or build profiles beyond what is necessary. Here is the honest explanation for each category:

• Identity and contact data are required to create and maintain your 77cx account, confirm you are who you say you are, and communicate with you about your account — including security alerts, withdrawal confirmations and support responses.
• Financial data is required to process PKR deposits and withdrawals through Easypaisa, JazzCash, NayaPay, SadaPay, IBFT and card payments. It is also retained for transaction record-keeping as required by standard financial compliance obligations.
• Verification documents are collected only when required for Know Your Customer (KYC) or Anti-Money Laundering (AML) checks — typically before a first significant withdrawal or when account activity triggers a compliance review. This protects both you and the integrity of the platform.
• Betting activity data is retained to settle your bets, resolve any disputes, fulfil responsible gaming monitoring obligations (such as detecting problem gambling patterns), and produce your account transaction history.
• Technical data is collected automatically to maintain platform security, detect fraud and unauthorised access, and diagnose technical issues that affect platform performance.
• Communications data is retained to provide context for support interactions, resolve disputes, and improve the quality of 77cx customer service.
• Marketing preference data is collected only if you opt in and is used exclusively to send you relevant promotional offers. You can withdraw this consent at any time.

77cx processes your personal data on the following legal bases, depending on the purpose of the processing:

• Contractual necessity: The majority of data processing at 77cx is necessary to fulfil our contractual obligations to you — providing a functioning betting account, processing deposits and withdrawals, settling bets, and communicating about your account. Without this processing, we simply cannot provide the 77cx service.
• Legal obligation: Certain data processing — including KYC identity verification, AML transaction monitoring and bet record retention — is required by the legal and regulatory obligations that apply to online betting platforms. 77cx cannot waive these obligations regardless of player preference.
• Legitimate interests: 77cx processes technical and security data under its legitimate interest in maintaining platform security, preventing fraud, and protecting the integrity of its betting markets. This processing is always balanced against your privacy rights.
• Consent: Marketing communications are sent only on the basis of your explicit consent. This consent is separate from the account registration process and can be withdrawn at any time without affecting your ability to use 77cx.

The personal data 77cx holds about you is used for the following specific purposes, and no others without your explicit consent:

• Account management: Creating, maintaining and closing your 77cx account; processing login and security authentication; resetting passwords and verifying account ownership when you contact support.
• Payment processing: Facilitating PKR deposits from and withdrawals to your Easypaisa, JazzCash, NayaPay, SadaPay, IBFT bank account or Visa/Mastercard. Transaction records are maintained for a minimum period to satisfy financial record-keeping requirements.
• Bet settlement: Recording all bets placed, calculating and crediting winnings, processing refunds on voided bets, and maintaining your transaction history within your 77cx account dashboard.
• Identity verification: Completing KYC checks as required, verifying age to enforce the 18+ minimum, and conducting AML reviews when required by compliance protocols.
• Platform security: Detecting and preventing fraud, identifying unusual login patterns, blocking unauthorised access, and investigating reported security incidents.
• Responsible gaming: Monitoring betting patterns for signs of problem gambling, enforcing self-imposed deposit and session limits, and acting on self-exclusion requests. 77cx takes these obligations seriously and this data use is in your direct interest.
• Customer support: Responding to your questions and complaints; resolving disputes about bets, payments or account access.
• Platform improvement: Aggregated, anonymised analytics are used to understand how players use 77cx and improve products and features. This analytics use never involves individually identifiable data.
• Marketing (opt-in only): Sending promotional offers, bonus announcements and event-related communications to players who have explicitly opted in. These communications will always include an unsubscribe option.

77cx does not sell your personal data to any third party, full stop. Your information is shared only in the following specific, necessary circumstances:

• Payment service providers: When you make a deposit or request a withdrawal, your payment details are shared with the relevant payment processor — Easypaisa, JazzCash, NayaPay, SadaPay, or a card processing partner. These providers receive only the data necessary to complete the specific transaction and are contractually bound to use it for no other purpose.
• Identity verification providers: For KYC and AML purposes, 77cx may use third-party identity verification services to validate documents you submit. These providers are vetted for security standards and operate under strict data processing agreements.
• Legal and regulatory authorities: If 77cx receives a lawful request from a law enforcement authority, financial intelligence unit or other competent body — including requests related to money laundering investigations, fraud or match-fixing — we will disclose the minimum information required to comply with that request. We will inform you of any such disclosure where legally permitted to do so.
• Corporate transactions: In the event of a merger, acquisition or sale of the 77cx business, player data may transfer to the acquiring entity as part of the transaction. Players will be notified of any material change in data controller before it takes effect.

In all cases where data is shared with third parties, 77cx ensures that appropriate data protection agreements are in place and that the receiving party is bound to handle the data securely and only for the stated purpose.

77cx uses cookies and similar tracking technologies on its platform. Cookies are small text files stored in your browser that help the platform function correctly and allow us to improve your experience. Here is a plain explanation of what 77cx uses and why:

• Essential cookies: These are required for the platform to work at all. They maintain your logged-in session, remember your language and odds format preferences, and ensure your bet slip persists between pages. You cannot opt out of essential cookies without also opting out of using 77cx entirely.
• Security cookies: Used to detect and prevent fraudulent account activity, including session hijacking and cross-site request forgery (CSRF) attacks. These are essential security measures.
• Analytics cookies: 77cx uses anonymised, aggregated analytics to understand how players navigate the platform, which features are most used, and where technical problems occur. Individual players are never identified in analytics data.
• Preference cookies: Store your selected odds format (decimal, fractional or American), your chosen display language and similar UI settings so you don't have to reset them every session.

77cx does not use third-party advertising cookies or allow advertising networks to place tracking cookies on its platform. When you visit 77cx, your browsing is not tracked for advertising purposes by any external party.

Most browsers allow you to manage or delete cookies through your browser settings. Disabling essential cookies will prevent 77cx from functioning normally. For analytics and preference cookies, you can opt out via your browser settings without affecting your ability to use the platform.

77cx implements technical and organisational security measures appropriate to the sensitivity of the personal data we hold. These include:

• 256-bit SSL/TLS encryption for all data transmitted between your device and the 77cx platform — the same standard used by major banks and financial institutions. Every page of 77cx is served over HTTPS.
• Data encryption at rest for sensitive stored information, including identity documents, payment records and account credentials. Passwords are never stored in plain text — they are hashed using a strong one-way hashing algorithm.
• Access controls that restrict access to player data to only the 77cx staff whose job function requires it. Staff with access to personal data are subject to confidentiality obligations and regular security training.
• Fraud monitoring systems that automatically detect unusual account activity, multiple login attempts, and anomalous payment patterns — and trigger security reviews or temporary account locks when thresholds are breached.
• Regular security assessments of the 77cx platform infrastructure to identify and remediate vulnerabilities before they can be exploited.

Despite these measures, no online platform can guarantee absolute security against all possible threats. If 77cx becomes aware of a data breach that materially affects player data, we will notify affected players and relevant authorities as quickly as practicable, and will publish information about the incident and steps taken on this page.

77cx retains personal data only for as long as necessary to fulfil the purpose for which it was collected, plus any additional period required by applicable law or legitimate business need. The general retention schedule is as follows:

• Active account data: Retained for the duration of your 77cx account plus a minimum of five years after account closure, to satisfy financial compliance and anti-money-laundering record-keeping requirements.
• Transaction and bet records: Retained for a minimum of five years from the date of each transaction, as required by standard financial compliance obligations.
• KYC verification documents: Retained for the duration of the account relationship and for five years after account closure. After this period, documents are securely destroyed or permanently anonymised.
• Support communications: Retained for three years from the date of the last relevant interaction, after which they are deleted unless they are needed for an ongoing dispute or legal matter.
• Marketing preferences and history: If you withdraw your marketing consent, your marketing data is deleted or suppressed within 30 days. A suppression record is kept to ensure you are not re-added to marketing lists in error.
• Technical and security logs: Retained for 12 months in active storage and up to 36 months in archived form, after which they are deleted.

When data reaches the end of its retention period, 77cx either securely deletes it or permanently anonymises it so that it can no longer be associated with you as an individual. Anonymised data may be retained indefinitely for aggregate statistical purposes.

As a 77cx player, you have the following rights in relation to your personal data. These are real rights that 77cx will honour — not formalities buried in a policy document. To exercise any of these rights, contact us at support@77cx.ws with your account details and the specific right you wish to exercise. We will respond within 30 days.

77cx strictly prohibits the use of its platform by anyone under 18 years of age. The 77cx platform is not directed at children and we do not knowingly collect personal data from individuals under the age of 18. Age verification is conducted as part of the registration process and may be repeated at any time at 77cx's discretion.

If 77cx becomes aware that a registered account belongs to a person under 18, the account will be immediately suspended, all activity on the account will be investigated, and any deposits will be returned to the source payment method minus any amounts already withdrawn. If a parent or guardian believes that their child has registered a 77cx account, they should contact 77cx support immediately at support@77cx.ws and we will address the matter as a priority.

77cx sends marketing communications — including PSL betting promotions, deposit bonus offers and platform news — only to players who have explicitly opted in during registration or through their account settings. Marketing consent is entirely separate from the account registration process and is completely optional. Refusing to opt in for marketing will never affect your ability to register or use a 77cx account.

If you have opted in for marketing and wish to stop receiving communications from 77cx, you can withdraw your consent at any time by:

• Clicking the unsubscribe link at the bottom of any 77cx marketing email
• Texting STOP in response to any 77cx marketing SMS
• Updating your marketing preferences in your 77cx account settings
• Contacting support at support@77cx.ws and requesting removal from all marketing lists

Withdrawal of marketing consent takes effect within 5 business days. Note that even after opting out of marketing, 77cx will continue to send you transactional communications related to your account — such as deposit confirmations, withdrawal updates, bet settlement notifications and security alerts. These are not marketing communications and cannot be opted out of while your account remains active, as they are necessary for the operation of your account.

77cx may update this Privacy Policy from time to time to reflect changes in our data practices, the products and services we offer, or applicable legal requirements. When material changes are made, 77cx will notify registered players by email or via an in-platform notification before the changes take effect. The "Last Updated" date at the top of this page will always reflect the date of the most recent revision.

Minor changes — such as corrections of typographical errors, clarifications that do not change the substance of any provision, or updates to contact information — may be made without prior notice. We encourage you to review this Privacy Policy periodically to stay informed about how 77cx protects your personal data.

Your continued use of the 77cx platform after a revised Privacy Policy takes effect constitutes your acceptance of the updated terms. If you do not agree with the revised policy, you may close your account by contacting 77cx support, and any data subject to deletion obligations will be handled in accordance with the procedures described in Section 9.

If you have questions about this Privacy Policy, want to exercise any of your data rights, or wish to raise a complaint about how 77cx has handled your personal data, please contact us using one of the following methods:

• Email: support@77cx.ws — subject line "Privacy Request" or "Data Complaint" for fastest routing to the relevant team.
• Live Chat: Available 24/7 through the 77cx website. Our support team can log a privacy request or complaint and confirm the next steps.
• FAQ: Our FAQ page includes common questions about account data, deletion requests and how to change your marketing preferences.

77cx takes privacy complaints seriously. When you submit a complaint, we will acknowledge receipt within 48 hours, investigate the matter thoroughly, and provide a full response within 30 days. If you are not satisfied with our response to a privacy complaint, you may escalate through 77cx's formal complaints procedure, details of which are available on request from the support team.