We built 77cx because Pakistani cricket fans deserved better — a platform that speaks their language, pays in Rupees, and actually understands the game they love. This is who we are and why we do it.
77cx started with a straightforward observation: Pakistani sports fans — and cricket fans specifically — had very few online betting options that actually felt built for them. The platforms that existed were either global sites struggling to handle PKR properly, or they were slow to post PSL odds, showed little interest in local payment methods, and had customer support that clearly didn't understand the sport they were supposedly offering markets on.
So we built something different. 77cx is a platform designed from the ground up for the Pakistani market. Every decision — from the payment integrations we chose to the depth of our PSL coverage to the way we structure our live cricket score section — has been made with Pakistani players in mind. We are not a global site that added Pakistan as an afterthought. Pakistan is the centre of everything we do at 77cx.
The team behind 77cx includes people who grew up watching Pakistan cricket, who understand what it means when a PSL match goes to the final over, and who've experienced first-hand the frustration of platforms that feel foreign even when you're betting on your own national team. That lived experience shapes every product decision we make.
Today, 77cx covers international cricket in all formats, the complete PSL tournament, major football leagues, virtual sports, poker, Andar Bahar, card games and more — all priced in PKR, all accessible on any device, and all supported by a team that's available around the clock in a language and timezone that makes sense for our players.
Six reasons why Pakistani bettors choose 77cx over anything else out there
Your wallet, your bets, your winnings — all in Pakistani Rupees from start to finish. 77cx never asks you to convert, estimate, or accept currency risk. The number you see on the bet slip is the number that arrives in your account.
77cx integrates directly with the payment methods Pakistanis actually use. Easypaisa, JazzCash, NayaPay, SadaPay, IBFT bank transfer and Visa/Mastercard are all supported. Deposits post instantly; withdrawals typically complete in under five minutes.
From PSL group stage to the final, from Pakistan home Tests to ICC tournaments abroad — 77cx covers every match, every format, with 50+ markets per game, live in-play odds and ball-by-ball score integration that keeps you in the middle of the action.
256-bit SSL encryption protects every transaction and every login at 77cx. We follow industry-standard security protocols and never store payment credentials on our servers. Your data stays private — read our Privacy Policy for full details.
When you need help during a live PSL game at 11pm PKT, 77cx support is there. Live chat, email and a comprehensive FAQ are all available around the clock. Our support staff know the products, know cricket, and know Pakistan — they're not reading from a script.
77cx builds responsible gaming tools directly into every account — deposit limits, loss limits, session time alerts and self-exclusion options. We believe enjoyable betting means staying in control, and we make that easy rather than burying the tools in settings nobody can find.
How 77cx grew from a focused cricket platform into Pakistan's most complete online betting destination
77cx opens its doors as a cricket-first platform targeted specifically at Pakistani players. PKR deposits via Easypaisa and JazzCash are available from day one — a deliberate choice that set 77cx apart from the global platforms ignoring local payment needs.
As PSL's audience exploded across Pakistan, 77cx built the most comprehensive PSL betting product in the market — 50+ markets per game, live in-play odds and tournament outrights. Word spread organically through Pakistan's cricket-watching community.
77cx expands beyond cricket to include poker, Andar Bahar, card games, and virtual sports — bringing Pakistani players a full entertainment platform while keeping cricket at the heart of everything. The live casino section launches to strong demand.
The 77cx live cricket score section launches, combining real-time ball-by-ball updates with integrated in-play betting markets. Players can now follow the game and place bets on the same screen — a feature that becomes one of the platform's most loved by Pakistani users.
77cx now serves hundreds of thousands of registered players across Pakistan, with NayaPay and SadaPay added to the payment stack, an expanded responsible gaming programme, and the widest cricket betting market coverage in the country.
The principles that guide every decision at 77cx
Every product decision at 77cx starts with one question: does this make sense for Pakistani players? Local payments, PKR pricing, PSL depth, Urdu-speaking support — these aren't extras, they're fundamentals.
77cx is committed to transparent odds with competitive margins and clear settlement rules. We publish our market rules, settle bets promptly on official results, and never move the goalposts after a bet is placed.
We would rather lose a session of revenue than allow a player to bet beyond their means. Responsible gaming tools are built into 77cx accounts by design, and our support team is trained to recognise and respond to signs of problem gambling.
If Pakistan is batting in the final over of a T20I, 77cx needs to be online and responsive. Our platform infrastructure is built for peak traffic during major cricket events — because that's exactly when reliability matters most to our players.
The 77cx product roadmap is driven by player feedback. We listen to what our users ask for, we test, we iterate, and we ship improvements regularly. The platform you use today is better than the one from a year ago — and next year it will be better still.
A team that understands Pakistan, cricket, and what our players actually need
The team that builds and maintains the 77cx platform — obsessed with load times, reliability during peak PSL traffic, and user experience on mobile-first Pakistani internet connections.
Former cricket analysts and professional traders who set and manage the 77cx odds board. They know what a good PSL betting market looks like — because they've been watching this format since it launched.
Available 24/7 via live chat and email, the 77cx support team handles everything from account questions to payment issues — and they do it with the patience and understanding that Pakistani players deserve.
The team responsible for keeping 77cx secure, fair and responsible — monitoring for fraud, overseeing responsible gaming programmes and ensuring player data is always protected.
Pakistan has one of the most passionate cricket-watching populations in the world. When the national team takes the field — whether in a T20I in Karachi, a Test in London or a neutral venue ODI in the UAE — the country pays attention. And during PSL, that attention reaches a different level entirely. Six franchises, thousands of kilometres of travel from Peshawar to Quetta, and a competition that has genuinely developed Pakistani domestic talent at a rate nobody anticipated when the league launched.
77cx exists in that context. We're not trying to educate Pakistani fans about cricket — they know it better than we do. What we provide is the infrastructure for that knowledge and passion to translate into intelligent betting decisions. Depth of markets that rewards research. Live odds that reflect what's genuinely happening in the middle. A score integration that shows you the current partnership, the run rate trend and the last six balls — all the context a serious cricket bettor needs to make an informed live decision.
Beyond cricket, 77cx has worked to build a genuinely varied platform. Pakistani football fans — and there are more of them than many people realise, particularly in cities like Lahore, Karachi and Islamabad — can bet on Premier League, La Liga, Champions League and AFC qualifier matches through the same platform and the same PKR wallet. Virtual sports provide around-the-clock action on a programmatic schedule for players who want something available between live sporting events. Poker, Andar Bahar, and card games round out the offering for those who prefer casino-style entertainment.
The responsible gaming dimension of 77cx is not a regulatory checkbox. It's something the team thinks about seriously because we know our players. Betting during a PSL season can be fast-paced, emotionally charged and potentially expensive if someone isn't managing their stake size carefully. 77cx makes it simple to set daily, weekly and monthly deposit limits directly from your account dashboard. Session time alerts remind you how long you've been on the platform. And if you ever feel you need a break, the self-exclusion tool is one click away and takes effect immediately — no waiting period, no awkward phone calls.
When players ask us what sets 77cx apart from the alternatives, the honest answer is: everything, but most importantly the payments. Getting money in and out of an online betting platform has historically been a nightmare for Pakistani players — delays, failed transactions, currency conversions eating into winnings, and support teams that don't understand the local banking environment. At 77cx, a JazzCash deposit takes about ten seconds. A withdrawal to Easypaisa typically completes within five minutes. There are no hidden fees on deposits and no minimum withdrawal thresholds that keep your money locked in the platform longer than it needs to be. That's the standard we hold ourselves to every single day, and it's why 77cx has grown as quickly as it has through word of mouth alone.
Our FAQ covers account setup, deposits, withdrawals, betting rules and responsible gaming. If you still can't find what you need, the 77cx live chat team is a click away — any hour, any day.
Visit the FAQQuick answers to what Pakistani players ask us most